How Will Experiential Marketing And Consumer Habits Change?

.

Brands have prioritised the purchasing habits, feelings and experiences of their potential target audience as the most important criterion while determining their strategies at the meeting point with the consumer from the past to the present.

When we start from the determination that "Modern consumers do not consume products; on the contrary, they consume the meanings of products" predicted by sociologist Baudrillard, we can come to the opinion that consumer habits and experiential marketing will be at the forefront of brands, both in the past and in the future. The most important point at this point is to what extent will these two concepts undergo changes in the changing and vision-changing new digital age? 

Experiential marketing is the most preferred marketing strategy on a global scale and on a local scale, regardless of the sector served by a brand or the market it is in. 

Together with experiential marketing, it creates a difficult bond between the brand and its consumers to break, giving the brand potential target audience the opportunity to experience its products or services and to implement it successfully. While the brand provides this effect on its consumer, it aims to touch the 5 senses of the consumer and to be preferred with them in mind. 

When we define the process after the Corona virus as the new digital age in all markets, the real change will be experienced at the point of touching the 5 senses of this potential consumer. 

Consumers tend to prefer the product or service that will provide them maximum benefit by prioritising their feelings in their decision-making processes. However, in the system that will change, consumers will change their priorities and change their impact responses to experiential marketing with a system on trust. Consumer habits or trends only show sudden changes in environments where they feel insecure. In the environment we are currently in, the brand's; When he wants to bring its potential consumer, product or service together, the consumer will want to experience by showing a more closed attitude, he will give his choice outside the 5 sense organs and even with a 7th feeling independent of the 6th feeling apart from the viral marketing we call "word of mouth". 

Although we perceive and experience the product or service offered to the consumer by the brand with our 5 sense organs, the consumer will begin to prioritise the sense of trust in the influence of our decision-making processes. The word "trust" we are talking about here, beyond the awareness of the brand, brand value or its target audience; will create a mechanism to include all brands. 

This 7th sense will be the most important strategy that both brands and agencies will focus on in the next period. 

In digital marketing, the 7th sense will actually develop with the changing habits of the consumer, decision-making tendencies and emotional integrity. 

At this point, I believe that brands that carry out studies on the concept of 7th sense in experiential marketing and consumer behaviour and can read their target audience correctly, will emerge from this process as market leaders and agencies that can establish the right strategy that can prepare their brands towards this process will start the game 1-0 ahead.

Whether we are a global brand or an individual alone; if we are in a potential target audience in this world, the 7th sense in digital marketing will definitely touch our lives...